Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Thursday, May 23, 2013

Summer Reading

I love reading, for entertainment or for knowledge.  I was the kid that was not at all troubled with summer reading assignments.  I was going to read something anyway.

You might have seen me mention that reading about art can give you almost as much knowledge as the process of actually making it.  Well I just found a pretty rad reading list on the portraitartist.com website.  It's not an enormous list, but it breaks things down by topic, and includes instruction books, historical, books by movement, there's even a section on the business side of art.  Check it out here.  All the usual places sell these books; Amazon, Barnes & Noble.  I'll be visiting my library with this list in hand soon.


Wednesday, April 17, 2013

Good Online Karma

I learned a little trick about the interwebs from Rachel.  She got her first smart phone in October (I'm still in the dark ages), so natrually, she had to get an instagram account.  The goal: lots and lots of followers.  The purpose:  well, I still haven't really figured that out.  But her strategy makes a lot of sense.

She started taking pictures of the vinyl albums she buys, and tagging them appropriately.  Then, she started liking photos of other peoples' records.  Lo and behold, people who like records started following her!  She did the same thing with a host of other topics, and very, very quickly built up a following of people who liked all the things she posted.  Amazing!

I started to apply the same practice in Etsy, and in no time, I had sales where I had none before!  It's also a great way to build a network of support, of colleagues.

Moral of the story: the best way to get positive attention is to give it!

Thursday, March 7, 2013

Etsy Overhaul!

I am in the process of giving my Etsy shop a MAJOR facelift!  I went ahead and listed a whole bunch of new things, including some folk style paintings, and a couple of prints.  I'm aiming to get back to my goal of one new item each week! 

Check it out here!

Wednesday, March 6, 2013

Logos and Free Programs

Designing logos is very specific work.  One must know exactly what to say with a single, iconic image.  I have been working on one for myself for a long time, and I think I've finally got it!  The idea blindsided me yesterday while I was at my day job, waiting for a meeting.  Funny how that happens, isn't it?  I did a nice clean drawing last night.  The only thing left to do is digitize!

My computer with Adobe CS on it happens to be 1,500 miles away at the moment, so I'm looking for free options that might do the trick.  I came across this list of 12 free design programs.  Has anyone tried any of these?  How do they compare to Photoshop, Illustrator, Corel Draw?


Thursday, April 26, 2012

Anathema - Getting Down to the Wire!

I promise I'll get back to regular scheduled programming soon. But for now, I need your help. Rachel's kickstarter has only 4 days left, and we still have $1200 to raise! Please, please please spread the word! Even if you don't like horror or plan to pledge yourself, repost somewhere. It would mean the world to me! Here's the link to her marvelous lesbian werewolf epic fundraiser! It's basically a pre-order of the comic, with some added rewards like original artwork from the artist! Now seriously, who doesn't want original art? But it doesn't even get a chance if the funding isn't reached! Make her dreams come true!

Wednesday, July 27, 2011

Anathema Progress

Rachel hit the 1/3 mark of her funding goal today!  And, while doing all this advertising, she has made quite a name for herself as a letterer.  I couldn't be more pleased - except for maybe when I see that progress bar hit 100%.

Like her on Facebook, and Twitter, and Everywhere else!

Thursday, July 21, 2011

Hit & Run - No. 1

Last night, I attended an event called "Hit and Run Happy Hour" at the CS Gallery.  It's a really unique monthly gig, that's opening, closing, art fair all in one.  Artists pay a fee to be able so sell for these two hours. Basically, it earns the artists some quick cash, and allows us to network "without working that hard," as Daniel said. Plus, refreshments are provided. I had a great time, though socializing with strangers usually leaves me feeling pretty drained.  It was really interesting mix of mediums.  My table was between O Joy Photography and Paper Pieces by Vicki.

I brought in my patrons, and a friend who I think should start showing there.  It's a great venue, and Daniel is very easy to work with - very relaxed, not stuffy at all.  I'd really like to eliminate that idea of fine art being pretentious.  We have to pretend to be pretentious so that the wealthy will pay attention to us and buy our stuff.  It's all a big dumb game.

But anyway, here are some of the people that participated last night.  If you couldn't come out, take a look at their websites.  A lot of them are part of the Columbus Etsy team. Great stuff!

Blue Flame Leather - leather items for very, very, VERY reasonable prices! I didn't get to talk to this girl, but I look forward do the chance. :)
Cam's Crochet - great crochet jewelry and accessories.  I would have bought all her bracelets if my dumb hands would fit through the things.
Cobenick Studios - This is Daniel's shop.  Handmade paper, books, calligraphy.
Cassandra Glass Photography - beautiful candids and scenes. No website, but this is her e-mail, right off her business card.
O Joy Photography  - her photos have a hazy, dreamy feeling to them, and she puts them on functional objects!  Win-win!
Paper Pieces by Vicki - Pre-made scrapbooks.  Totally worth it, in my not-so-humble opinion.
The Roscoe Room - Suzanne is so much fun, and the story about the name of her studio is great!  She's full of insight and encouragement, and I would totally be best friends with her. :)  The Roscoe Room is her studio, and is attached to the CS Gallery.  It's much more appropriate than the insurance office that used to be there.

I can't wait to show with all these great people again!

Tuesday, July 19, 2011

Anathema - A Return to Classic Horror in Comics

Here's the reason I was drawing Rachel so much!  If you like horror, or comics that aren't your garden superhero variety, please help spread the word!

Enjoy!

Thursday, April 28, 2011

Smart Packaging

I recently - and by recently I mean a month or two ago - purchased some yarn from a local seller on Etsy.  Her shop is called Yarn Chef, and here theme is fantastic!

First of all, she sells exactly what you'd expect: yarn. Katy, the chef herself, has a slogan too - Cooking up beautiful color.  Why the odd mixture of food and yarn?  For that, you should really read her bio, but I'll sum it up:  She loved food, went to culinary school, worked in the culinary arts.  Then she had a kid, and needed to change her career.  She learned to knit, and now combines the two in this most clever way!

Not only is the product beautiful and fun to work with, I can't get over her packaging! Here's what I found when I opened the little tyvek (waterproof!) envelope:

The yarn was wrapped in tissue paper, and slipped inside a clear plastic bag.

She included the packing slip, a sample of some other yarn, with instructions for a knitting stitch printed on the back, and a hand-written thank you.  This is something I like to do as well.  I think that real-person contact is important to people buying goods on Etsy, home of the handmade!





Look at how beautiful the label on the yarn is!  Everything has her logo on it - including the sticker used to hold the tissue paper closed.



Here's the sample and thank you.

And what's on the back?  Instructions for a grafting stitch!











Now, check this out.  I love this.  How does she pull her theme together and bring the Yarn Chef full circle?  She includes a recipe card!














I haven't tried it yet, but it sounds delicious.  The card is so elegant and beautiful!  And every bit of it could be done at home, with clearly professional results.

Thanks for the inspiration, Katy!  I've got some work to do.  :)

Check out Katy's shop on Etsy.
Read more of her story here.