I learned a little trick about the interwebs from Rachel. She got her first smart phone in October (I'm still in the dark ages), so natrually, she had to get an instagram account. The goal: lots and lots of followers. The purpose: well, I still haven't really figured that out. But her strategy makes a lot of sense.
She started taking pictures of the vinyl albums she buys, and tagging them appropriately. Then, she started liking photos of other peoples' records. Lo and behold, people who like records started following her! She did the same thing with a host of other topics, and very, very quickly built up a following of people who liked all the things she posted. Amazing!
I started to apply the same practice in Etsy, and in no time, I had sales where I had none before! It's also a great way to build a network of support, of colleagues.
Moral of the story: the best way to get positive attention is to give it!